The program "Preservation of irbis as a national symbol of Kazakhstan" is a social and ecological project of Carlsberg Kazakhstan since 2015. During the last three years, in cooperation with the Institute of Zoology of the KN MES of the RK and the Kazakhstan Association for Conservation of Biodiversity (ASBK) a lot of information on this highly secretive animal had been studied. It is important that the problem of Preservation of irbis attracts deserved attention from the general public.
The project itself is a good opportunity to preserve a unique animal and plant world through joint efforts of the state, business and society.
The global objective of this project is to give irbis one more chance to survive and increase its number on the territory of Kazakhstan.